The Midiplus Story
MIDIPLUS is a proprietary brand of TaHorng Wood Enterprise Musical Instrument Co,.Ltd. We are committed to the research and development of all kinds of MIDI-related products, and produce many lines of MIDI keyboard controllers and MIDI equipment for export to the United States, Europe and other countries. MIDIPLUS has been producing MIDI keyboards and equipment for decades now and making them available globally, to let the world connect via music and record every musical journey.
“When MIDIPLUS was established, the Dreamer series MIDI keyboards and MS series monitor speakers and other products and service editors were launched. Since its establishment, MIDIPLUS has successfully developed multiple series of MIDI keyboards and other MIDI devices. With the expansion of its business scope, it has also developed professional sound cards, monitor speakers, and electronic drums in recent years.”
Designed the ORIGIN series of portable keyboards and won the reputation of quality and value after launch.
Developed MIDI-related products horizontally and made MIDIPLUS professional audio cards available.
The 49-key series MIDI keyboard was launched.
MIDIPLUS was established, during which the newly developed Dreamer series MIDI keyboards and MS series monitor speakers and other products and service editors were launched. Since its establishment, MIDIPLUS has successfully developed multiple series of MIDI keyboards and other MIDI devices. With the expansion of its business scope, it has also developed professional sound cards, monitor speakers, and electronic drums in recent years.
Tahorng Wood Musical Instrument Co., Ltd. was established in 1974. In 1977, the company launched Taiwan’s first self-made electronic piano under the brand of 梅花 (Plum Blossom), which was widely recognized by the Taiwanese people throughout the country.
“1994 - The newly established German tank company (TERRATEC) cooperated with Taiwan Tahorng Wood Musical Instrument Company, the parent company of MIDIPLUS, which has a history of producing keyboards and pianos for 20 years. The world's first MIDI keyboard MIDIMASTER for personal computer sound card was born. At that time, MIDIPLUS was first shown to the world as a brand of this series of MIDI keyboards.”
Tahorng developed a compact and portable MIDI keyboard with mini keys. Once it was launched, it combined music software and sound card with multimedia computers that flourished at that time in the world, with an annual sales volume of 200,000 units. In that era, editing music with computer was just starting. With the relatively high price of synthesizers, the new concept of MIDI keyboards that can be connected to the computer as an alternative to synthesizers in terms of electronic music production caused a great sensation when they were launched on the NAMM Show that year, but due to the sound effects of that era, the MIDI drivers on the card were not yet complete. Many customers find that they cannot be used directly after they are connected to the computer. As a result, the MIDI keyboard did not achieve critical mass yet in terms of popularity.
Tahorng and MIDIMAN discussed the use of MIDIMAN's MIDI-to-USB technology for MIDI keyboards. The two sides hit it off. The newly released MIDI keyboard was marketed worldwide under the MIDIMAN brand. After that, MIDIMAN was renamed M-Audio, and launched the first generation of M-Audio MIDI keyboard, Oxygen. As soon as the 8 series was launched,it immediately attracted global attention, and the M-audio brand became famous. In the Taiwanese musician circle at that time, almost everyone had one.
The leading company in the industry, AVID, announced the acquisition of M-audio for US$80 million in cash. After some adjustment, the cooperation between M-Audio and Tahorng had come to an end.
MIDIPLUS officially became the independent brand of Tahorng Wooden Musical Instrument Company, and has reappeared in front of the world with a new look. The ORIGIN series based on the previous Radium series won awards after its launch, with the reputation of good quality and value.